Seriously, though, all satire aside, this stigmatization of terms like “globalist,” “globalism,” and “global capitalism” is a key component of The War on Dissent which the global capitalist ruling classes have been waging against a broad assortment of insurgent elements for the last eighteen months. It isn’t just a question of delegitimizing dissidents by smearing them as anti-Semites, Russian agents, and conspiracy theorists.
The goal is also to conceal the essential nature of the conflict itself.
The essential nature of the conflict is neoliberalism versus neo-nationalism. This is what we are experiencing currently, not a Russian assault on Western democracy, nor even a resumption of the Cold War, but, rather, the global capitalist ruling classes putting down a neo-nationalist insurgency … the insurgency that led to the Brexit referendum and the presidency of Donald Trump.
See, the problem for the capitalist ruling classes is that global neoliberalism (i.e., globalism) is a really tough sell to regular folks. They can’t just come out and explain to people that national sovereignty is essentially dead, and that political power now resides among a network of global corporations (which couldn’t care less about their “nationality”) exploiting a globalized labor market (which is why their “good jobs” are not coming back) and a globalized financial market (which is why almost everything is being privatized and their families are being debt-enslaved).
Nor can they admit that the “War on Terror” and the European refugee crisis it has caused, and the chaos and slaughter in Iraq, Afghanistan, Libya, Yemen, Syria, et cetera, is the predictable result of global capitalism aggressively restructuring the Greater Middle East, which it started doing more or less immediately after the collapse of the Soviet Union (i.e., as soon as the final impediment to its pursuit of global hegemony was removed). This kind of thing doesn’t go over very well, not with most regular working class people.
So what the global capitalist ruling classes have to do is … well, they have to lie.
They have to disseminate a different narrative, a narrative that has nothing to do with the hegemony of global capitalism, the dissolution of national sovereignty, and the privatization of virtually everything. Because people aren’t total morons, this narrative needs to bear some resemblance to the actual conflict taking place.
So, all right, a little rebranding is in order. Global neoliberalism becomes “Western democracy,” neo-nationalism becomes “Nazism,” and Vladimir Putin becomes Adolf Hitler.
Presto! Now things are nice and simple! History, geopolitics, and socioeconomics vanish into the ether! Capitalism schmapitalism! This is no time for critical thinking, not with Putin-Nazis coming out of the woodwork! No, this is a time to rally behind the freedom fighters at the FBI, the CIA, the corporate media, and the rest of the military industrial complex, and to mercilessly hunt down Russian infiltrators, Putin sympathizers, crypto-Assadists, neo-Strasserian, alt-right entryists, and other sowers of division and discord!
We need to get these folks delegitimitized, stigmatized as racists and anti-Semites, or terrorists, or some other type of “extremist,” before they can “influence” anyone else with their Facebook ads and subversive essays.
You will know them by the words they use, and by the words they do not use. Anybody using words like “globalist,” “global capitalism,” or “neoliberal,” or suggesting that anyone voted for Trump or Brexit for any reason other than racism, you can pretty much rest assured that they’re Nazis. Also, anyone writing about “banks” or the “deep state.” Absolutely Nazis. Oh yeah, and the “corporate media,” naturally. Only Putin-Nazis talk like that. Oh, and definitely anyone who hasn’t spent the last two years attacking Trump (as if there has been anything else to focus on), or has implied that “the Russians” aren’t out to destroy us, or that the historical moment we are living through might be just a bit more complex than that … well, you know what they’re really saying. They’re saying, “we need to exterminate the Jews.”