At the end of February 2020, the global village began to shake on its foundations. The world was presented with a foreboding crisis, the consequences of which were incalculable. In a matter of weeks, everyone was gripped by the story of a virus—a story that was undoubtedly based on facts. But on which ones? We caught a first glimpse of “the facts” via footage from China. A virus forced the Chinese government to take the most draconian measures. Entire cities were quarantined, new hospitals were built hastily, and individuals in white suits disinfected public spaces. Here and there, rumors emerged that the totalitarian Chinese government was overreacting and that the new virus was no worse than the flu. Opposite opinions were also floating around: that it must be much worse than it looked, because otherwise no government would take such radical measures. At that point, everything still felt far removed from our shores and we assumed that the story did not allow us to gauge the full extent of the facts.
Until the moment that the virus arrived in Europe. We then began recording infections and deaths for ourselves. We saw images of overcrowded emergency rooms in Italy, convoys of army vehicles transporting corpses, morgues full of coffins. The renowned scientists at Imperial College confidently predicted that without the most drastic measures, the virus would claim tens of millions of lives. In Bergamo, sirens blared day and night, silencing any voice in a public space that dared to doubt the emerging narrative. From then on, story and facts seemed to merge and uncertainty gave way to certainty.
The unimaginable became reality: we witnessed the abrupt pivot of nearly every country on earth to follow China’s example and place huge populations of people under de facto house arrest, a situation for which the term “lockdown” was coined. An eerie silence descended—ominous and liberating at the same time. The sky without airplanes, traffic arteries without vehicles; dust settling on the standstill of billions of people’s individual pursuits and desires. In India, the air became so pure that, for the first time in thirty years, in some places the Himalayas became once more visible against the horizon. 2
It didn’t stop there. We also saw a remarkable transfer of power. Expert virologists were called upon as Orwell’s pigs—the smartest animals on the farm—to replace the unreliable politicians. They would run the animal farm with accurate (“scientific”) information. But these experts soon turned out to have quite a few common, human flaws. In their statistics and graphs they made mistakes that even “ordinary” people would not easily make. It went so far that, at one point, they counted all deaths as corona deaths, including people who had died of, say, heart attacks.
Nor did they live up to their promises. These experts pledged that the Gates to Freedom would re-open after two doses of the vaccine, but then they contrived the need for a third. Like Orwell’s pigs, they changed the rules overnight. First, the animals had to comply with the measures because the number of sick people could not exceed the capacity of the health care system (flatten the curve). But one day, everyone woke up to discover writing on the walls stating that the measures were being extended because the virus had to be eradicated (crush the curve). Eventually, the rules changed so often that only the pigs seemed to know them. And even the pigs weren’t so sure.
Some people began to nurture suspicions. How is it possible that these experts make mistakes that even laymen wouldn’t make? Aren’t they scientists, the kind of people who took us to the moon and gave us the internet? They can’t be that stupid, can they? What is their endgame? Their recommendations take us further down the road in the same direction: with each new step, we lose more of our freedoms, until we reach a final destination where human beings are reduced to QR codes in a large technocratic medical experiment.
That’s how most people eventually became certain. Very certain. But of diametrically opposed viewpoints. Some people became certain that we were dealing with a killer virus, that would kill millions. Others became certain that it was nothing more than the seasonal flu. Still others became certain that the virus did not even exist and that we were dealing with a worldwide conspiracy. And there were also a few who continued to tolerate uncertainty and kept asking themselves: how can we adequately understand what is going on?
In the first week of the crisis, March 2020, I published an opinion paper titled “The Fear of the Virus Is More Dangerous Than the Virus Itself.” I had analyzed the statistics and mathematical models on which the coronavirus narrative was based and immediately saw that they all dramatically overrated the dangerousness of the virus. A few months later, by the end of May 2020, this impression had been confirmed beyond the shadow of a doubt. There were no countries, including those that didn’t go into lockdown, in which the virus claimed the enormous number of casualties the models predicted it would. Sweden was perhaps the best example. According to the models, at least 60,000 people would die if the country didn’t go into lockdown. It didn’t, and only 6,000 people died.
As much as I (and others) tried to bring this to the attention of society, it didn’t have much effect. People continued to go along with the narrative. That was the moment when I decided to focus on something else, namely on the psychological processes that were at work in society and that could explain how people can become so radically blind and continued to buy into a narrative so utterly absurd. It took me a few months to realize that what was going on in society was a worldwide process of mass formation.
In the summer of 2020, I wrote an opinion paper about this phenomenon which soon became well known in Holland and Belgium. About one year later (summer 2021) Reiner Fuellmich invited me onto Corona Ausschuss, a weekly live-stream discussion between lawyers and both experts and witnesses about the coronavirus crisis, to explain about mass formation. From there, my theory spread to the rest of Europe and the United States, where it was picked up by such people as Dr. Robert Malone, Dr. Peter McCullough, Michael Yeadon, Eric Clapton, and Robert Kennedy.
After Robert Malone talked about mass formation on the Joe Rogan Experience, the term became a buzz word and for a few days was the most searched for term on Twitter. Since then, my theory has met with enthusiasm but also with harsh criticism. On this Substack, I will continue to explore the concept of mass formation, apply it to contemporary phenomena, respond to criticism, and relate it to all kinds of other psychological phenomena.
What is mass formation actually? It’s a specific kind of group formation that makes people radically blind to everything that goes against what the group believes in. In this way, they take the most absurd beliefs for granted. To give one example, during the Iran revolution in 1979, a mass formation emerged and people started to believe that the portrait of their leader—Ayatollah Khomeini—was visible on the surface of the moon. Each time there was a full moon in the sky, people in the street would point at it, showing each other where exactly Khomeini’s face could be seen.