Top political figures and Big Tech leaders are using the common refrain that the COVID-19 pandemic has provided an opportunity to “reset” and “build back better.” But what does it really mean to “build back better”?
Founder and executive chairman of the World Economic Forum (WEF) Klaus Schwab first started circulating the idea of The Great Reset, of which “build back better” is an integral part.
“There is an urgent need for global stakeholders to cooperate in simultaneously managing the direct consequences of the COVID-19 crisis,” WEF states on their Great Reset website. So WEF started The Great Reset initiative as a method to “improve the state of the world.”1
It’s a lofty description but again one that actually tells you nothing. “Build back better” is a tagline of sorts for The Great Reset, and though this is being played off as a new initiative, it’s simply a rebranding of terms for technocracy and the old “New World Order.”
As Schwab wrote, “There are many reasons to pursue a Great Reset, but the most urgent is COVID-19.”2
Citing pandemic-induced unemployment, record levels of global government debt and a shrinking world economy, Schwab warns that the COVID-19 crisis is going to exacerbate environmental issues and social crises, like rising inequality. The solution? “We must build entirely new foundations for our economic and social systems.”3
Fortunately, he writes, there is a silver lining to the pandemic and that is “it has shown how quickly we can make radical changes to our lifestyles.”4
This will be key to “building back better,” which envisions a world in which you’re tied to an electronic ID linked to your bank account and health records, and have a “social credit” ID that can run every facet of your life. Schwab detailed three main components of The Great Reset agenda:5
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