‘The Great Reset’ is a term that has been bandied about quite readily by most Western neo-liberal politicians. So often, in fact, and without proper explanation, that it strikes the prudent observer as a kind of paid advertisement.
But what is it exactly? The term rose to prominence at the 50th annual meeting of the World Economic Forum (WEF) in June 2020. It was initially launched by the Prince of Wales, before being absorbed into the philosophy of the sartorially dystopian sci-fi villain Klaus Schwab, founder and executive chairman of the WEF.
The Great Reset refers to a plan to rebuild the world’s infrastructure ‘in a sustainable way’ following the economic ravages of the Covid-19 pandemic and to establish a global treaty to prevent future pandemics, or as it is described more formally, to “build a more robust international health architecture that will protect future generations.” If you ever hear people talking about “building back better,” they are referring to The Great Reset.
Probably the most disturbing part of The Great Reset is how much it strongly resembles business-as-usual, only with EXTRA globalism. Most of the plan’s outlines include a further weakening of national boundaries and individual national autonomy, in favour of a more ‘universal governance.’ As usual, it is the rapidly vanishing Western middle class which must shoulder this burden, as their freedoms are further curtailed to meet the quotas of corporate-media-fuelled activism.
Regardless, many world leaders, no doubt charmed into acquiescence by Schwab’s commandingly sinister Blofeld-esque wardrobe, agreed to the Great Reset, including Boris Johnson, Emmanuel Macron, Angela Merkel, Kyriakos Mitsotakis, Mark Rutte, Pedro Sánchez, Erna Solberg and Volodymyr Zelensky. According to John Kerry, Joe Biden’s administration is on board, too.
But the general agreement of the Western leaders is absolutely typical of any agenda which is espoused by NATO, the UN, or the WEF. If an emotionally charged, politically vague and ultimately ineffectual edict or bill is proposed by one of these entities – each resembling a shabby, globe-trotting team of insurance salesmen – our effete politicians line up to show the most fervent compliance.
There are many other sweeping sentiments expressed by Schwab and his acolytes which can seem either trite or threatening. Consider “the gulf between what markets value and what people value will close” and “we want more attention paid to scientific experts. No one can “self-isolate” from climate change so we all need to “act in advance and in solidarity.” There is much talk of the pursuit of “fairer and equitable outcomes.”
International treaties always tend to be about concentrating power. I Initiatives like The Great Reset all entail the gradual loss of the autonomy of individual nations, as their decision-making power is transferred to an international, disembodied rule-maker.
As far as their amazing coordinated pandemic response goes, this appears to be nothing more than forced world-wide vaccinations for EVERYBODY. According to Klaus Schwab himself: “As long as not everybody is vaccinated, nobody will be safe.” To which the attendant neo-liberal world leaders nodded in re-affirming unison, repeating in unison their mantra: “Global public good.”
The Great Reset website appears to be little more than an advertisement for modern pod-living. It seems to style itself as a low-carbon dream-life (without loss of modern convenience) to effeminate hipsters. One can see slovenly-looking neo-liberal youths, frequent references to LGBTQ+ values, and an overall urgency about carbon footprints.
The jewel in the crown of Great Reset optimism has to be the belief that the advent of AI will alter everything positively, again without specifics, to somehow create a low-carbon new world.
It appears at best to be all be smoke and mirrors, a childish corporate fantasy manufactured by isolated bean counters. At worst, it is an intentional power-grab by unaccountable international agencies and hidden oligarchs.
Either way, it is a fake utopia at the price of privacy and autonomy, sold to us by used-car salesmen who think they are princes.