Amazon's Ring And Google's Nest Unwittingly Reveal The Severity Of The U.S. Surveillance State

Amazon's Ring And Google's Nest Unwittingly Reveal The Severity Of The U.S. Surveillance State

Glenn Greenwald 

That the U.S. Surveillance State is rapidly growing to the point of ubiquity has been demonstrated over the past week by seemingly benign events. While the picture that emerges is grim, to put it mildly, at least Americans are again confronted with crystal clarity over how severe this has become.

The latest round of valid panic over privacy began during the Super Bowl held on Sunday. During the game, Amazon ran a commercial for its Ring camera security system. The ad manipulatively exploited people’s love of dogs to induce them to ignore the consequences of what Amazon was touting. It seems that trick did not work.

The ad highlighted what the company calls its “Search Party” feature, whereby one can upload a picture, for example, of a lost dog. Doing so will activate multiple other Amazon Ring cameras in the neighborhood, which will, in turn, use AI programs to scan all dogs, it seems, and identify the one that is lost. The 30-second commercial was full of heart-tugging scenes of young children and elderly people being reunited with their lost dogs

But the graphic Amazon used seems to have unwittingly depicted how invasive this technology can be. That this capability now exists in a product that has long been pitched as nothing more than a simple tool for homeowners to monitor their own homes created, it seems, an unavoidable contract between public understanding of Ring and what Amazon was now boasting it could do.

Many people were not just surprised but quite shocked and alarmed to learn that what they thought was merely their own personal security system now has the ability to link with countless other Ring cameras to form a neighborhood-wide (or city-wide, or state-wide) surveillance dragnet. That Amazon emphasized that this feature is available (for now) only to those who “opt-in” did not assuage concerns.

Numerous media outlets sounded the alarm. The online privacy group Electronic Frontier Foundation (EFF) condemned Ring’s program as previewing “a world where biometric identification could be unleashed from consumer devices to identify, track, and locate anything — human, pet, and otherwise.”

Many private citizens who previously used Ring also reacted negatively. “Viral videos online show people removing or destroying their cameras over privacy concerns,” reported USA Today. The backlash became so severe that, just days later, Amazon — seeking to assuage public anger — announced the termination of a partnership between Ring and Flock Safety, a police surveillance tech company (while Flock is unrelated to Search Party, public backlash made it impossible, at least for now, for Amazon to send Ring’s user data to a police surveillance firm).

The Amazon ad seems to have triggered a long-overdue spotlight on how the combination of ubiquitous cameras, AI, and rapidly advancing facial recognition software will render the term “privacy” little more than a quaint concept from the past. As EFF put it, Ring’s program “could already run afoul of biometric privacy laws in some states, which require explicit, informed consent from individuals before a company can just run face recognition on someone.”

Those concerns escalated just a few days later in the context of the Tucson disappearance of Nancy Guthrie, mother of long-time TODAY Show host Savannah Guthrie. At the home where she lives, Nancy Guthrie used Google’s Nest camera for security, a product similar to Amazon’s Ring.

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