Some Michiganders can now pay for their goods with just their eyes, courtesy of Polish fintech company “PayEye.” The goal of the company is to help move the public away from traditional cash payments into a more ‘convenient’ way to pay.
So far only a handful are in use in East Lansing and Ann Arbor. They have been in use in Poland since 2020. The PayEye app can also be used to make purchases online and scan QR codes for transactions. SEE: Polish Biometric Eye Scanner Earns FIDO Biometric Component Certification To Spot Fake Identities
Gary Burtka, the President of North American Operations for PayEye, explained the process in an interview with WILX 10,
We’re actually turning that into binary code, and that’s being double encrypted and sent across the network. So it’s making it very safe very fast and very easy.
Anil Jain, a Michigan State University Professor of Computer Science, was the first person to make a payment with this technology in the U.S. and shared his joy for this fintech innovation.
What I was impressed with, is the ease of capturing iris. Number two, the time it takes, the small amount of time it takes to make the payment.
So at the payment time, you don’t have to take anything out of your pocket. No mobile phone, no credit card, you simply look at the camera on the payment terminal, and you’re done.
Last year PayEye partnered with Visa, allowing users to link their Visa accounts to the app, and customers would earn special rewards for doing so.
This June, PayEye partnered with Mastercard to begin a pilot program in select locations in Poland, becoming “the first payment pilot in Europe biometrics under the Mastercard Biometric Checkout program,” the company says.
PayEye added: ‘The global Mastercard Biometric Checkout program introduces the first in its the type of technological framework to help set standards for new ones
ways of paying, enabling payment card holders to benefit from a wide range
ranges of biometric payment authentication methods such as fingerprint, hand scan,
face or iris.’
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