The Hamas terrorist organization’s publication of its latest white paper, “Our Narrative… Al-Aqsa Flood: Two Years of Steadfastness and the Will for Liberation,” is not just another propaganda exercise. It is a calculated attempt to shape the future, to redefine Hamas’ role in Gaza, and to secure its political and military survival.
Hamas has succeeded before at steamrolling false narratives over governments, supporters, and the uninformed. Israel must recognize that this effort, if left unchecked, could succeed again.
The timing of the document is no coincidence.
Prime Minister Benjamin Netanyahu is heading to United States this week to meet with President Donald Trump, where a central issue on the agenda will be whether and how Hamas should be disarmed and removed from power. Hamas understands this moment and understands the stakes.
Publishing the paper now, and doing so in English, appears designed to preempt that conversation. It is a bid to influence policymakers, international opinion, and the terms of any postwar arrangement in Gaza.
In short, Hamas is attempting to write itself back into Gaza’s future.
Only careful and resolute action by Israel can prevent that outcome. Yet Israel’s track record shows repeated weakness when it comes to its own hasbara (Hebrew for "explanation," refers to strategic public communication).
According to Professor Gabriel Weimann from the School of Government at Reichman University and also a senior researcher at the International Institute for Counter-Terrorism, Hamas published the paper on Wednesday to reestablish its narrative among the American public. The goal, he said, is to argue that if stage two of Trump’s 20-point plan is meant to bring freedom to Gaza, then Hamas must remain part of that future.
The underlying message of the paper, Weimann explained, is that Hamas presents itself as the legitimate representative of the Palestinians in Gaza.
“They speak about our Palestinian people, forging a war to get freedom, to liberate themselves,” Weimann noted. “It’s not a terrorist organization challenging the state. It’s one people against the other, victims against the oppressors. Hamas is the legitimate representative, and this is why in the future it should not be disarmed and should not be removed from Gaza.”
The final paragraph of the 42-page paper makes that argument explicit. It reads, “Palestine does not ask for the world’s pity, but respect for its people’s right to life and freedom. The independent Palestinian state, with Jerusalem as its capital, and the return of refugees to their land are not a dream, but a historical and political entitlement demanded by a people who withstood genocide and did not break. This is our narrative... remaining as long as a heart from this people beats for freedom.”
This latest paper is not Hamas’ first attempt to frame the Oct. 7 attacks in this way. In the weeks following the massacre, Hamas published a similar document titled “Our Narrative… Al-Aqsa Flood,” which closely mirrors the themes of the new publication.
In that earlier paper and in this new one, the massacre was portrayed not as a single event but as part of a long struggle by the Palestinian people, not by Hamas itself. As Weimann explained, the violence was also presented as legitimate because it was framed as an effort to free Palestinians from what Hamas described as a cruel occupation.
“The attempt was to portray the 7th of October as a direct attack on Israeli occupation forces, only the army,” Weimann said. “They claimed already then and repeated, of course, now, that on the 7th of October, there were no attempts to kill civilians. There were no killings of women. There was no killing of innocent families. It’s all Israeli lies. It’s all part of a long-term campaign that the Israelis are launching against Hamas and the Palestinians in the world.”
Weimann said Hamas consistently tried to present Oct. 7 as one army fighting another.
The new paper repeats that narrative in even stronger terms.
“October 7, 2023, was no sudden event; it was another chapter in the ongoing struggle with the Israeli occupation,” the document states. “The Israeli entity promoted a series of lies and fallacies about killing children and raping women, paving the way to proceed with an all-out genocide project that was pre-planned and aimed to erase Gaza from existence.”
The paper continues, “Because the Israeli entity’s leaders continue to brazenly repeat their lies, we affirm the following: Killing civilians is not part of our religion, morality, or education; and we avoid it whenever we can. Killing civilians, committing brutal massacres, and ethnic cleansing are original Zionist behaviors since this entity’s establishment, and there are thousands of conclusive pieces of evidence that prove this, leaving no room for doubt or debate.”
It also claims that “during the Al-Aqsa Flood operation on October 7, the resistance did not target any hospital, school, or house of worship; it did not kill a single journalist or any member of ambulance crews. We challenge the entity to prove otherwise.”
Every one of these statements can be easily debunked using Hamas’ own footage, captured on GoPro cameras and shared on social media that very day. Of the more than 1,200 people killed on Oct. 7, the names of over 800 civilians who were murdered in their homes, towns, and communities have been confirmed.
Already last year, the United Nations acknowledged that there were “reasonable grounds to believe that conflict-related sexual violence, including rape and gang rape, occurred across multiple locations in Israel and the Gaza periphery during the attacks on 7 October 2023.”
The first paper, Weimann noted, was effective. As he put it, “nothing succeeds like success,” which explains the decision to publish a second paper at this pivotal moment.
Within weeks of the massacre, Hamas managed to shift public opinion against Israel. That change was not driven solely by the publication itself or by Hamas alone. Other factors, including antisemitic attitudes and widespread ignorance, also played a role. Still, Hamas was a central actor in shaping the narrative.
The terrorist organization is one of the most experienced and media-savvy organizations in the world, Weimann said. Its expertise spans media strategy, public relations, psychological warfare, new media, and online platforms.
“There are few organizations in the world that have so much experience, so much know-how in using media,” Weimann told ALL ISRAEL NEWS, noting that these efforts began long before Oct. 7, 2023.
For many years, Hamas has operated a highly sophisticated media system built across multiple platforms.
“Hamas established a media empire,” he said, which includes television stations, radio, newspapers, websites, and social media. According to Weimann, the organization targets four distinct audiences in different languages: Israelis in Hebrew, Palestinians and other Arab states in Arabic, and the West in English.
Last year, Weimann and his colleague, Dana Weimann-Saks, published a paperexamining how “Hamas planned its psychological operations,” including its use of disinformation campaigns and new tools such as bots and artificial intelligence to amplify its messaging.
More....
