Monday, December 4, 2023

Mainstream Media Facing Collapse

Mainstream media, collapsing since 2020, loses 40% online audience, faces existential threat. Physical circulation hits 1940 levels


Mainstream media faces a dire decline, losing 40% of online audience since 2020, triggering attacks and revealing an existential struggle.

What is even worse are the physical subscription numbers. The physical US Newspaper circulation is below what was distributed in 1940. Is this a spiral of doom for mainstream media?

People used to have to pay for the paper to be delivered. Once the Internet became a force, digital advertisers picked up the gap between subscribers and media for online consumption. Then the coverage got worse.

Not sure how they will ever break the cycle. And yet…they cannot figure out why they have lost so much. They simply cannot figure out that their constant lying and manipulation are the problem.

The "mainstream media" is rapidly collapsing. Since 2020 their average unique monthly visitors to the top 50 newspapers websites has decline from 14 million to 8 million. They have lost almost 40% of their online audience in just 3 years. That probably explains a lot of the…


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