Saturday, April 16, 2022

Six Conglomerates Control Most Of The Media - What This Means:

6 Companies Control 90% of What You Read, Watch and Hear. Here’s Why You Should Care
Rebecca Strong


In a recent Twitter survey I conducted, nearly 90% of people rated their trust in mainstream media as either “very low” or “low.” And is it any surprise? Ever-mounting media consolidation has narrowed the perspectives the public is privy to, ownership and funding of these corporations are riddled with conflicts of interest, crucial stories keep suspiciously getting buried and big tech companies are outright censoring and demonetizing independent outlets trying to break through the noise.

The media is supposed to function as a power check — and a means of arming us with vital information for shaping the society we want to live in. It’s never been a more important industry. And it’s never been more at risk. In this series, I’ll tackle each factor threatening the media’s ability to serve our democracy — with input from journalists, media critics, professors and other experts.

In a recent survey I conducted, 60% of journalists said they’d worked for a publication that got bought by a larger company while they were there — and 40% of that group admitted to witnessing negative changes in their job expectations or work environment after the acquisition.

If you examine the history of countless media mergers and acquisitions over the last several decades, you’ll come to an unsettling discovery: local, independent outlets are dying out in droves. The result? The vast majority of the news you digest is tailored to serve the interests of corporations and their leaders, rather than citizens.

It may go without saying, but the media plays an almost nauseatingly prominent role in our everyday lives, especially here in the United States. In fact, Americans spend an average of 12 and a half hours per day consuming news via the television, Internet, newspapers, magazines and radio.

The media molds our society in a myriad of ways. It tells us which world events deserve our attention. It has the power to affect what we buy. In shaping our opinions on everything from immigration, healthcare, education and the environment to individual political candidates, it can also have significant sway when it comes to elections.

Studies have shown that media coverage sometimes has a strong impact on criminal court decisions, particularly for violent crimes. And by influencing consumers and investors, our current 24-hour real-time news cycle can impact our economic climate, driving the market values of certain industries and companies (this is known as “the CNN effect”).

But have you ever noticed that so much of what you’re reading, seeing and hearing has started to sound — well, exactly the same? You’re not imagining things. There’s even a name for this phenomenon: “the illusion of choice.”We’re presented with what feels like an endless array of options for where to get our news.


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