What have corporations learned from the post 9/11 era? Apparently a lot.
Since 9/11, airports in the U.S. and across the globe have been redesigned to make people feel safer and make it easier for authorities to ID and track airline passengers.
A Fast Company story reveals how Walmart is taking a cue from airport terminals by bringing the airport experience to every store.
“Airports were a place that inspired us because, by nature, you don’t spend an awful amount of time in airports, so you don’t know your way around. But you need to get a lot of people somewhere in a timely fashion,” Janey Whiteside, EVP and chief customer officer at Walmart said.
The article mentions how Walmart’s newly designed stores will inspire customers to use their cellphones to shop.
People walk around the store with a phone in their hand looking down and looking up, and we wanted to integrate those things, so when they look at their phone they can look up at [the same thing] in the store.
The video at the top of this story shows just how far corporations are willing to go to justify using the pandemic to ID and track customers. The video begins by stating…”Please protect yourself and others” by using our “Walmart Pay” or “Scan & Go” apps.
Claiming that a Walmart app can magically protect customers from getting COVID is disingenuous and obscures the real reason why corporations want customers to use them.
A CNN article does a great job of explaining why Walmart is redesigning their stores.
In a push to get more people to download its app and use it while shopping , Walmart is encouraging shoppers to download it prior to entering to assist in navigating the store, search for more options online and pay once finished.
Besides using “Walmart Pay” to direct customers to the exact location of items inside the store, it has the added benefit of tracking customers’ cell phones.
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